Grace is a creator, collaborator, and communicator.
As a writer who’s into art and tech, I bring over 8 years of blended experience to the table - experience in animation and multimedia design, project management, copywriting, and low-code/no-code development. Currently, I write, illustrate, animate, and produce work for clients in both the public and private sectors. On the side, I also chase my passion for biodiversity conservation as a part-time nature guide and MOE-registered science instructor.
Get in touch
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Experience
✨ Content Designer
Freelance • Jun 2024 - Present
Copywriting Proposal development Concept development Illustration Motion Graphics
NOTABLE WORK:
- Gojek Singapore - Part-time motion graphics designer (ongoing)
- SMU Centre for Management Practice - Adapted a business case study into a fully-illustrated 20-page comic
- LTA Caring Commuter Week Exhibition 2024 - Came up with the concept and wrote content for the exhibition for Klive Asia
- Singapore Botanic Gardens/PLAY! - Designed and created a landing page to facilitate data collection through a form and a personality quiz
- Adventures Unlimited - Designed digital travel catalogues/flipbooks for an adventure travel company
- Various - Created and animated album art and visualisers to accompany Spotify/Apple Music song launches
- Sqkii - Wrote copy for a short choose-your-own-adventure game
📝 Content Strategist
CraveFX • Aug 2021 - Mar 2024
Copywriting Proposal development Concept development Marketing
- Researched and created effective audiovisual (AV) scripts responding to diverse client briefs - aiming to engage, explain, educate and persuade via videos and interactive experiences while maintaining a consistent brand voice
- Collaborated with cross-functional teams to establish, execute, and propose content strategy for various channels based on studio/client objectives
- Conceptualised, created, and presented creative proposal decks to win RFPs and pitches
- Planned and created content for the studio’s website and social media platforms, and edited SEO articles
- Hired and supervised content interns
- Clients serviced include: Heineken, DBS, Mandai Wildlife Group, National Gallery Singapore, Epson, Warner Media, SUSS, Temasek, MSE, SPH, SportSG, ST Engineering, HDB, SPH, Syfe, Infineon
🖥️ Creative Technologist
Idea Ink • Nov 2019 - Jun 2021
Low-code/no-code platforms Digital illustration Motion graphics Real-time information synthesis Project management
- Created real-time graphic recordings & visual summaries for events and conferences
- Designed, illustrated, and animated infographics, explainer videos and interactive experiences
- Managed projects & external vendors, liaised with clients and stakeholders, streamlined internal systems
- Conceptualised, researched and prototyped art x tech solutions with low-code/no-code SaaS platforms and Figma
- Conducted feasibility analysis for design plans and shared concepts with both technical and non-technical audiences
- Handled tech-related hiring, internships and outreach
- Clients serviced include: National Gallery Singapore, MAS, Standard Chartered, Prudential, People’s Association, EDB, A*STAR, Yayasan MENDAKI
🧑💼 Creative Producer
CraveFX • Aug 2016 - Oct 2019
Project & stakeholder management Concept development Direction
- Conceptualised and directed animated work for a variety of clients
- Was the primary coordinator and communicator for projects ranging from animated videos to AR/VR experiences and large-scale public installations
- Planned, scheduled and managed multiple projects simultaneously to deliver quality work on time and under budget
- Collaborated with clients, studio creatives and vendors to strategise and build the best product for the client’s overall requirements and vision
- Clients serviced include: Singapore Bicentennial Office, Resorts World Genting, Art Science Museum, CAAS, CPF, Mediacorp, The Economist, Marvel, Toyota, NTUC, Singtel, CNA, Pico, Kingsmen, GOVT, Thinc, Wild, DDB, Gallagher & Associates
Certifications
Human Factors International
Certified Usability Analyst (UX)
Education
Goldsmiths, University of London
BA (Hons) Animation Art, First Class Honours
2016
Nanyang Polytechnic
Diploma in Digital Media Design (Animation) with Merit
2013
Dunman High School
GCE A-Level
2009
Languages
English — Fluent
Mandarin — Fluent
Skills
Functional writing 📝
- Audiovisual scriptwriting
- Copywriting
- Proposal writing
- Thesis writing
- UI/UX writing
- Editing
- Research
- Proficiency with Microsoft Office
Multimedia design 🎨
- Illustration
- Storyboarding
- Art direction
- Basic motion graphics
- Deck design
- Graphic design
- Adobe Creative Suite
(Photoshop, Illustrator, Premiere Pro, After Effects)
- Procreate on the iPad